This book is a comprehensive explainer and starter system for a beginner to use the free version of ChatGPT (GPT3.5), the most well known of the large language models.
Each chapter includes easy-to-understand explanations, practical tips, and actionable advice to ensure that inexperienced users can effectively navigate and leverage the power of generative AI.
So, far from fearing the rise of generative AI, embrace it, master it and, most importantly, get one step ahead of your colleagues and competitors. It’s not too late to start…right here!
Sample of The Beginner's Guide to ChatGPT.pdf
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As technology continues to advance, consumer brands are finding new ways to reach and engage with customers. Emerging technologies such as artificial intelligence, virtual reality, augmented reality, non-fungible tokens, blockchain technology, crypto, drones and 3D printing, all offer exciting opportunities for brands to build stronger relationships with their customers, improve their internal operations and enhance their brand value.
In this eBook, entitled "The Utility of Emerging Technologies", I explore the ways in which emerging technologies are changing the world for consumer brands. I provide 25 real-life use-cases of consumer brands that are using these technologies to personalise the customer experience, create immersive brand experiences, and enhance the customer journey.
Plus I include numerous other examples, broken down by the different technologies, for how consumer brands are innovating with emerging technologies to enhance loyalty amongst existing customers, win new market share, and streamline customer operations.
Brands like Adidas, Budweiser, Nike, Mercedes-Benz, and L'Oréal are using emerging technologies to build stronger relationships with their customers and set themselves apart from the competition. Through this book, you will learn the ways in which these brands and others take advantage of emerging technologies to provide personalised experiences, immersive brand experiences, and stronger relationships.
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